Rewards Program Vision Video
Subway approached FJORD Austin to ideate on how to bring to life their rewards program through video. We proposed using a short animated video featuring a two busy families that shows how one family currently utilized the rewards program and how the other gets on board.
I partnered with an animator and content designer to brainstorm and storyboard how a family uses the Subway Rewards program to get food for their families during their busy schedules. Unfortunately, this project never saw the light of day! However, below are example keyframes from what would have been in the animation.
*Scenes, and bodies were executed by myself. Faces of characters were executed by a FJORD New York illustrator.
Design Director: Isaiah Same
Motion Design Lead: Brad Dugdale
Content Designer: Tiffany Duening
Visual Designer: Michelle Oros